About Our Founder
The vision behind CJ Lasso.
From global distributor to creator of The Next Generation of Fragrance, César Lasso has spent over three decades turning passion into a brand that blends Latin soul with global luxury.
For over three decades, César Lasso has dedicated his career to redefining the beauty and fragrance industry. His journey began in 1992, when he founded a cosmetics distribution company in the United States, connecting global brands with consumers across multiple continents.
In 2012, César brought his lifelong dream to life with the creation of CJ Lasso, LLC, launching an exclusive line of fragrance mists that quickly captivated audiences for their quality and creativity. Over the years, his vision has expanded across markets in the United States, Latin America, Africa, and the Middle East, establishing CJ Lasso as a name synonymous with innovation and elegance.
With continuous growth and passion, César introduced I LOVE’T, a brand born from the desire to make high-quality fragrances accessible to everyone — representing The Next Generation of Fragrance. Today, CJ Lasso continues to inspire confidence and emotion in every scent.
Elevated scents crafted to ignite emotion and presence. Thoughtfully formulated. Cruelty-free.
Designed in the USA with globally sourced ingredients.
A refined olfactory experience for every moment.
Elevated scents crafted to ignite emotion and presence. Thoughtfully formulated. Cruelty-free.
Designed in the USA with globally sourced ingredients.
A refined olfactory experience for every moment.